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Prima Insurance

Speak to our friendly team

0330 088 1135

Cookies Policy


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your electronic device when you visit a website. These files can be used by websites to make a user’s experience more efficient. The information collected by the cookies includes the number of site visitors, where visitors come to the site from and the page they visited.

Our use of cookies

We use cookies for the following purposes

  • To improve the performance of our website by understanding what works well;
  • To measure the effectiveness of our online advertising and marketing communication.
  • To enable us to collect information about how our website is used.
  • To improve user experience by enabling us to determine customer preferences.
  • To deliver relevant online advertising to you both on our website and elsewhere. This enables us to use the information gathered to advertise on third party websites.

The cookies that we use

Strictly Necessary Cookies. These are Cookies that are required for the operation of our website. They are necessary for the safety, security and integrity of the site. They perform a task or operation without which a site’s performance would be compromised. For example, they help support the structure of the pages that are displayed to you, help to improve navigation and allow you to return to pages you have previously visited. This type of Cookie only lasts for the duration of the time you are visiting the website. When you leave the website, they are deleted automatically.

  • Performance Cookies or Analytical Cookies.They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. These cookies are used to determine usage of a site, they may track an individual user, but only to the extent to allow a user’s journey through the site. They are not used for targeting adverts. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The data is aggregated and anonymised, which means we cannot identify you as an individual.
  • Functionality Cookies.These are used to recognise you when you return to our website. Functional Cookies help a site work well, they enable additional features which can make the user experience better. These Cookies will remain on your device until you choose to clear it.
  • Targeting Cookies.These Cookies will collect information about your browsing habits and allow us to show you adverts while you are browsing our site and other sites on the internet. They help us to understand the performance of our marketing activities and improve the relevance of the adverts that you see.

Restricting and blocking cookies

You can stop Cookies being used on your device by changing the settings on your web browser that allows you to block the deployment of all or some Cookies. Please visit www.allaboutcookies.org to find out how. Please note, if you use your browser settings to block Cookies you may not be able to access all or parts of our site.

Contact us

If you have any questions regarding this policy please contact us via [email protected].

Policy change

This cookie policy was most recently updated in October 2020 and may be changed at any time.